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Customer behaviour is changing and businesses need to change their customer loyalty strategy.

Traditional earn and redeem programs have existed for over 200 years. In a world where mobile and digital experiences are pervasive, most loyalty programs haven't changed to match consumer behaviour.

We see the future of loyalty in building real personal connections. Not ones bought with incentives and rewards.

The first of this short two part white paper series, explores the evolution and change of customer loyalty programs and why we need to evolve. The second, delves into detail about a strategy and solution that creates lifelong customers.

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